"I truly believe that with a burning desire and the right goals this industry can be a life changing experience. "When not training and consulting Ray enjoys skiing, fly fishing, and hiking. He currently makes his home in Phoenix.

Ray started his career in the car industry in 1979 selling Fords. He advanced in the industry from New Car Sales Manager to General Sales Manager to General Manager to Owner Operator of a highly successful Chrysler Jeep Subaru Dealership in the North East.

Ray's knowledge and experience is a great asset not only in helping dealers build an effective sales team but also in helping them increase profits in fixed operations and F&I performance. He has won numerous awards including the prestigious Circle of excellence Award from Subaru and Chrysler's Sales Masters Award for Outstanding Sales and CSI.