Brian Scheff


Facilitator / Trainer / Consultant / Motivational Speaker



Brian's Summary of Skills and Accomplishments

  • Over 25 years Sales and Marketing Experience
  • Successful Leader at every level of Automotive Retail Operations including Dealer Principal
  • Accomplished Consultant for Automotive Industry Leaders across the United States and Canada such as Call Command, TK World Wide Sales Training and Recruiting Co., Goalline Solutions, Automax, DealerPro and Premier Dealer Services
  • Instituted Business Development Centers in Dealerships Nation wide.
  • Completed Facilitator Certification with the Pacific Institute
  • Completed Sales Management and Salesperson Training Certification with Chrysler Corporation 5 Star Programs, Nissan Motor Corporation, Honda, Joe Verde Training and Stuker & Associates
  • Extensive knowledge of both Front End and Fixed Operations for Foreign and Domestic Automotive Stores
  • Thorough Knowledge of Integrated Customer Retention Tools from providers such as Reynolds & Reynolds, Dealer Socket, Higher Gear and 1Micro

Managing Partner of Auto Retention Plus, LLC

Auto Retention Plus focuses on technological solutions and processes to increase automobiledealership revenue through customer retention and satisfaction. Each dealership is analyzed through personal interviews, empirical data analysis and mystery shopping.  With the use of technology and best practice dealership flow management, Auto Retention Plus creates and manages custom, multi-media, marketing and customer follow up templates.  By linking showroom traffic, phone opportunities, internet leads and database mining, every sale opportunity is maximized.  Through analysis, coordination, management, and on going training, Auto Retention Plus insures cost effective growth and profitability.

Vice President of Global Dealer Development, LLC

The exclusive wholesale distributor of a high performance on-line automotive training program developed by David Martin of the MarKee Group. This is a dealership wide solution that positively effects gross profit in all departments.